(2018 August—September) Logo refresh and sign design for Matutu Brewing Co. Cook Islands.
Matutu Brewing Co. has been making incredible "no crap added" craft beer in the beautiful Cook Islands since 2006.
I was approached to design a sandwich board sign marketed to tourists visiting the islands. Something that would communicate a “premium brand” feel. As part of this process I also completed a logo refresh to bring the rest of the company’s design look in line with the new sign.
(2017—Present) International logo design and branding by Black Slab
Logos by themselves cannot make a brand, but they certainly make a first impression. Therefore, it’s critical that impression says the right things about your business.
For example, should your business have a universally understood pictogram, or an illustration logo that pushes boundaries and says “we’re fun and don’t take ourselves too serious”. Should it have vintage design elements to tap into a sense of nostalgia, or would a clean and timeless wordmark do the trick?
These are all great questions which a professional logo design process can answer, and trust me, your business will thank you for it.
If you’d like to work with Black Slab on the design of your logo, get in touch at https://blackslab.design/contact/
(2018—Ongoing) Artwork and design by Robbie Carmichael
The Colours of my Skin encompasses an ongoing series of works that will see new additions added over time.
It is a collection of art that challenges viewers to find the beauty in the similarities that connect us, irrespective of age, gender, race, belief or identity — for “I am a human being; nothing human can be alien to me”.
(2018—Present) Artwork by Robbie Carmichael
Time’s Up is not a time sensitive throwaway poster, but a piece of art meant to be framed, cherished, and passed on. It was designed and made with longevity in mind for this very reason, using archival pigment inks on a special cotton-rag made to last for over 100 years.
It is not just for making a statement now, but to reflect back on in 10, 20 or even 50+ years from now as something that marked a turning point in our society.
It is something you can point to and say to your future self/children/grandchildren that you remember a time when things weren’t always equal or right, but that people stood up, and spoke out, and said no more, time’s up — and that you were one of them.
(2017—Present) Designed by Black Slab
Business Cards needn’t be boring bits of paper in your wallet. They should be a talking piece — something that looks so great, you can’t wait to give them out!
However, a great business card is more than just a funky colour, or nice layout. It’s about the typography, the material, the shape, the size, and the way it fits and feels in your hand.
There are so many options out there, and It can be difficult to know what is best for your business.
If you need help designing (or re-designing) the look and feel of your business, including your business cards, contact Black Slab today at https://blackslab.design/contact/
(2018) Logo and branding by Black Slab
Branding for Bonbon is a brief look at the work and thought process that went into the design of Bonbon’s identity and final look.
Starting with the logo, a deliberately messy and imperfect scrawl — think tracing a name with your finger into a dirty window or surface.
Colour was a critical element of the identity, as it needed to be a bold point of difference from competitors, whilst also conveying the eco-friendly, pet loving nature of the business.
The resulting brand identity is a cohesive and vibrant look that is carried through into the company’s clothing, website, vehicles and business cards.
(2018—May) logo design process for Mighty craft beer by Black Slab
Mighty’s Logo Study is a brief start-to-finish look at my process and development for Mighty’s logo design. If per chance you’re bound for the island of Tap Mun, Hong Kong, keep an eye out for this Mighty refreshing craft beer whilst hiking there!
Phase 1. Research & Concept Development. This is where I do a lot of my initial research, colour studies and sketching of ideas. I’ve only included two of Mighty’s sketch pages here as an example, but this is the most critical step of the entire logo design process and I spend a lot of time here.
Phase 2. Design Development. At this stage I take my favourite sketches and ideas and begin to develop them digitally. I will usually work on 2-4 concepts for my first presentation. In Mighty’s case, I ended up with 5 or 6 different design directions I wanted to explore.
Phase 3. Design Refinement. This is where I take the client’s preferred design direction from phase 2 and make any necessary changes. We bounce back and forth until a final logo is decided. Only then do I start to work with colour. This is because a logo needs to work in black and white first!
Phase 4. Finished art. All final design changes are finalised and signed off and copyright is transferred over to the client along with the design assets.
(June 2018) Editorial Design + Illustrations
RainbowYOUTH as a charitable organisation provides exceptional services to LGBTQIA youth. As such, the design work for 2018’s annual report needed to not only represent the organisation's colourful and youthful persona, but the experience, passion, and determination of its people to serve others, and change the world in doing so.
I opted for a design that was a blend of both magazine and traditional annual report elements. This created a final look that encouraged stakeholders and RY members alike to open the pages and share in the wonderful accomplishments of the last 12 months.
You can read the full report online at RainbowYOUTH’s website www.ry.org.nz
(2017—Present) Artwork by Robbie Carmichael, designer at Black Slab
Limited Editions by Black Slab are beautiful, unique, and collectible works of art.
Edition sizes range between 10 to 100 prints, include an individual certificate of authenticity authored by the artist, and are printed using archival pigment inks on cotton-rag.
Each piece of art is lovingly made and shipped from Black Slab’s New Zealand studio directly to your doorstep.
(2018—Present) Artwork by Robbie Carmichael
Sashay Away was a limited edition poster run for charity.
(2018—Ongoing) Graphic design and marketing by Black Slab
Not Just a Studio is a brief look at Black Slab’s design work for Palmerston North's first hot yoga studio. The Dharma Room had two goals: get noticed and grow the number of male members.
The campaign was to be rolled out across social media, websites, and displayed on electronic billboards.
The wonderful retreat atmosphere of the yoga studio made it an obvious point of difference to build the first piece of advertising around.
A fun tongue in cheek play on the feathered peacock posture formed the second advert designed to attract more men to the yoga studio.
(2018—Present) Black Slab, Wellington, New Zealand
The Studio opened on the 1st of January 2018. It has since become a wonderful combination of graphic design and art, and a place where both are made accessible to everyone.
Learn more about me and the studio at https://blackslab.design/about/