(2018) Logo and branding by Black Slab
Branding for Bonbon is a brief look at the work and thought process that went into the design of Bonbon’s identity and final look.
Starting with the logo, a deliberately messy and imperfect scrawl — think tracing a name with your finger into a dirty window or surface.
Colour was a critical element of the identity, as it needed to be a bold point of difference from competitors, whilst also conveying the eco-friendly, pet loving nature of the business.
The resulting brand identity is a cohesive and vibrant look that is carried through into the company’s clothing, website, vehicles and business cards.