(2018—Ongoing) Graphic design, photography and marketing by Black Slab
Not Just a Studio is a brief look at Black Slab’s design work for Palmerston North's first hot yoga studio. The Dharma Room had two goals: get noticed and grow the number of male members.
The campaign was to be rolled out across social media, websites, and displayed on electronic billboards.
The wonderful retreat atmosphere of the yoga studio made it an obvious point of difference to build the first piece of advertising around.
A fun tongue in cheek play on the feathered peacock posture formed the second advert designed to attract more men to the yoga studio.
You can view their new look, with photography and design by Black Slab, at www.dharmaroom.com